The AIDS Research Alliance, a non-profit research group in Los Angeles that focuses specifically on curing AIDS/HIV and not prevention or treatment, needed a new brand identity. It was determined that their brand and identity did not speak to their cause, audience, or to their stakeholders. A new logo formed from the merging of the AIDS ribbon and the DNA helix was designed. Along with the logo, a complete style guide for their new identity was created that covered colors, typography, correct and incorrect usage, and samples of business papers and literature.
